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The supply chain for plants is global and complex. Secrecy regarding sources is the norm—sharing sources with potential competitors is seen as self-sabotage. This was recently covered by Vice News:

"The most desirables specimens are often the finickiest ones. Cultivated from so-called exotic species native to Latin America and Southeast Asia. You can't get them from random garden shops. Only from elite sellers or trading with insiders."

This status quo excludes the following groups:

  1. Individuals who can not afford to spend $14,000 on a plant.
  2. Mom-and-pop garden centers unable to benefit from the increased demand in the specialty houseplant sub-category.
  3. Growers in Southeast Asia and Latin America who are unable to supply the mom-and-pop garden centers due to lack of access to global trade.

Our Vision of an inclusive global supply chain:

  1. Everyday people can afford specialty plants without breaking the bank.
  2. Mom-and-pop garden centers can easily source product from around the world.
  3. Global trade is accessible to growers in Southeast Asia and Latin America.

Why Now Is The Time for Change

With record-high inflation, sinking consumer sentiment, and a potential recession on the horizon, now is the perfect time to use technology to promote more inclusion in the supply chain.